56 East 66th Street 

56 East 66th Street showcases the complete re-imagination of a premiere NYC listing, situated between Park and Madison Avenue, a block-and-a-half from Central Park on one of the Upper East Side’s most prized tree-lined streets. The current townhouse is renovation-ready complete with Landmarked approved plans by the award-winning international architecture and design studio, SPAN Architecture. SPAN Architecture’s design has transformed this historic townhouse into a modern gem in Manhattan’s coveted Lenox Hill neighborhood.

Bespoke Marketing worked intimately with SPAN Architecture to bring their designs to life through photo-realistic renderings. A sound branding application was created for the notable address and carried across multiple touchpoints while sister organization, Bespoke Real Estate, represented the listing.

 

The Scope

brand identity
messaging
copywriting
signage
Collateral design
photography
photo-realistic renderings
Print production
marketing strategy
competitive analysis
data & research
social media
advertising
email marketing
digital marketing
direct mail
uhnw global network & database
digital & social platforms
print publications
influencer & brand partnerships
broker outreach

 
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